UTM Tracking

UTM tracking helps you attribute visits to specific campaigns by capturing marketing parameters directly from tagged links.

Supported Parameters

Parameter	Description	Example
`utm_source`	The source sending traffic	`google`
`utm_medium`	The marketing channel type	`cpc`
`utm_campaign`	The campaign name	`spring-launch`
`utm_term`	Optional paid keyword term	`running+shoes`
`utm_content`	Optional content/ad variant	`hero-banner-a`

How It Works

A visitor lands on your site from a URL containing UTM parameters.
The analytics snippet reads those UTM values from the current page URL.
The snippet sends UTM values along with the tracking pixel request.
The API stores the UTM fields with each page view.

Dashboard Visualization

utm_source: horizontal bar chart
utm_medium: doughnut chart
utm_campaign: horizontal bar chart
utm_term and utm_content: shown in the Individual Page Views table

Charts only appear when UTM-tagged traffic exists in the selected time range.

UTM vs Referrer

referrer is browser-provided and represents the previous page URL. utm_source is manually set in your campaign links.

Example: a Google Ads click can show referrer: google.com and utm_source: google at the same time. Both values are tracked independently.

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